Catalyst B2B

B2B lead generation and sales agency

We build the outbound engine that fills your pipeline.

Catalyst runs the whole top of your funnel: the market research, the data, the outreach across email, LinkedIn and phone, every reply, and the meetings that come out of it.

Book a 20-minute call See what we do

No retainer signed on the first call. We scope the work, quote once, and tell you if we are the wrong fit.

The kind of thing we watch for Examples of the public signals we watch: job posted, 2h ago, migration announced, 6h ago, violation filed, 1d ago, acquisition announced, 4h ago, inspection failed, 9h ago, compliance manager hired, 11h ago, permit filed, 1d ago, funding round closed, 2d ago, facility opening announced, 2d ago, CFO role posted, 3h ago.
Selling and filling pipeline for B2B firms
12 yrs Selling and filling pipeline for B2B firms
Channels worked in parallel, not one at a time
5 Channels worked in parallel, not one at a time
Research brief attached to every meeting booked
1 page Research brief attached to every meeting booked
01 What we do

Services

Five services, one engine.

Most agencies sell you one channel and hope it carries the quarter. We build the whole path from a stranger who has never heard of you to a signed engagement, and we own every step of it. Buy one of these or buy the path.

All services in detail
02 Recognition

Sound familiar

If any of this sounds like your year, we can help.

  • You’re struggling to find good leads and you’re not sure where the next ten are coming from.
  • You’ve run cold email before and got bounces, unsubscribes and one reply telling you to get lost.
  • You paid an agency for leads and what arrived was a spreadsheet somebody bought.
  • You hired an SDR, they lasted seven months, and you’re back where you started.
  • Your pipeline was always referrals, and referrals went quiet.
  • You know exactly what your best client looks like. You just can’t find more of them.

We fix one thing: the gap between knowing who you want and getting in the room with them.

03 Why Catalyst

Why us

You are hiring a team, not renting a tool.

Most of this industry owns a slice and hands the rest back to you. A list from one supplier, a sequence from another, a piece of software that was supposed to tie it together, and a number at the end that nobody will answer for. We run all of it, and the number is ours to explain.

  • Accounts researched by a person

    Every account on your list is looked at by someone before it is written to: what they do, who owns the problem, and whether there is a reason to be in their inbox this month. It is slower than buying a file, and it is the reason the replies are civil.

  • Sending infrastructure we own

    Domains bought, authenticated, warmed for weeks and monitored daily, on our side of the line. Deliverability is a resource that gets spent, and it should never be spent out of the domain your invoices come from.

  • The people who sold it do the work

    One of the two founders runs your account. No account manager layer, no junior writing in your firm’s name, and nobody you have not met on a call with your prospects.

  • Reporting that says what to stop

    One honest readout a month: which segment answered, which angle pulled, and what we are dropping. A thin month gets flagged before it is thin, not explained after the invoice.

None of that is clever. It is just the whole job done properly by people who have done it before, which turns out to be rarer than it should be.

How an engagement runs

Reasons an account moves up the list

  • job posted for the role that signals the pain
  • platform migration announced
  • funding round closed
  • acquisition announced
  • inspection failed
  • violation filed on the public record
  • permit application submitted
  • facility opening announced
  • compliance manager hired
  • first CFO role posted
  • licence status changed
  • tender published to a bid board
  • leadership change at the buying unit
  • enterprise customer announced
  • operations lead asks the question in public
04 Channels

Multichannel outbound

One prospect, four ways in, one conversation.

A buyer who ignores an email answers a LinkedIn message. A buyer who ignores both picks up the phone. We run the channels as one sequence against one person, so it reads as a firm being persistent rather than four tools being noisy.

How one prospect is worked across channels A fortnight-long sequence against a single prospect. A public signal starts it, then email, LinkedIn and phone touches are spaced across the following days, ending in a booked meeting. Day 1 Day 4 Day 7 Day 10 Day 13 Signal Email LinkedIn Call Meeting booked

  • Cold email that reads like a person wrote it

    Written per prospect against the thing we found, sent from domains we own, warm and monitor. If a campaign burns a domain, it is ours, not the one your invoices come from.

  • LinkedIn, worked like a channel and not a bot

    Profile positioning, connection requests that mention a real reason, and a follow-up cadence a human could defend. Run from your team’s profiles or from ours, whichever suits.

  • Cold calling, on the accounts worth the minutes

    Not a dial farm. We call the accounts where a meeting is worth the minutes, with an opener built around something true about their business rather than a script.

  • Research and data underneath all of it

    Segments mapped, contacts built at the source and verified, and accounts prioritised by how likely they are to be in a buying window. Better targeting is what makes every channel above it work.

05 Method

Process

How an engagement runs

Four weeks from the first working session to meetings landing. Nothing sends until you have read it.

  1. We learn your offer properly, once.

    One working session on what you sell, who has bought it, what you charge, the deals you lost and why, and the accounts you never want contacted. That session is the input to everything after it.

  2. We build the list properly, then prioritise it.

    The market segmented, the buying roles identified, contacts built at the source and verified. Then the accounts get ordered: size, fit, and whether anything has happened lately that puts them in a buying window. Most agencies stop at the first half.

  3. We write to them as your firm, one at a time.

    Short, specific, about their situation, across email, LinkedIn and the phone. No templates you’d be embarrassed to have forwarded. We send from infrastructure we own and warm, so nothing lands on your reputation.

  4. You get a calendar invite and the file behind it.

    Who they are, why we approached them, what they replied, and the two things worth asking in the first five minutes. We handle every reply until the meeting is set, and we chase the no-shows.

The full method, week by week
06 Results

Proof

What it has done so far

Across every engagement we have run, for firms selling considered services to other businesses. Not an industry benchmark and not somebody else’s case study.

Qualified meetings booked for clients to date
1,000+ Qualified meetings booked for clients to date
Typical reply rate across live campaigns
5–8% Typical reply rate across live campaigns
Pipeline value created for clients
$10M+ Pipeline value created for clients
B2B firms we have run campaigns for
30+ B2B firms we have run campaigns for
07 The other half

IT consulting

And when the bottleneck turns out to be software, we build that too.

Halfway through most engagements the same thing happens. The meetings start landing and something behind them cannot cope: the website that loses half the traffic we send it, the quoting process that lives in one person’s inbox, the scheduling that is still a spreadsheet. So we build it.

  • Websites and landing pages that convert the traffic outbound sends them
  • Client-facing web and mobile apps, from first screen to app store
  • Internal tools: quoting, scheduling, job tracking, approvals, reporting
  • CRM setup and integration, so the pipeline is visible without chasing anyone
  • Automations that remove the manual step somebody does forty times a week

Same team as the outbound side. You can hire us for this on its own.

See the IT consulting work
08 Industries

Who we work with

Different work, same sale.

A structural assessment firm and a Salesforce integrator look nothing alike, and they sell in exactly the same way: one considered purchase, one buyer who has to trust you, and a decision nobody makes from a web form. That is the sale we know how to open.

  • Technology and data
  • Security, risk and compliance
  • Engineering and the built environment
  • Industrial and supply chain
  • Financial and professional services
  • Healthcare and life sciences
  • Energy and environment
  • Marketing and revenue
Industries we serve
09 Before and after

What changes

What actually changes

Not the size of your market. What happens inside it, and how early you hear about it.

How it runs now

  • Pipeline is whatever referrals happen to bring in that month
  • Prospecting waits until delivery goes quiet, which is never
  • You hear a company was looking after they’ve signed with somebody else
  • Good months and dead months, and no way to tell which is coming

How it runs with us

  • Somebody works your market every week, whether or not you’re busy
  • Your market is covered continuously, so you hear about a company early rather than after the shortlist
  • Every meeting arrives with the research behind it, so the first five minutes are not discovery
  • A thin month gets flagged before it’s thin, not in the invoice
Referral-led
Worked every week

Illustrative. This is the shape of the two approaches, not client results. The day we can name a client, their real numbers go here instead.

10 Qualification

Fit

Who this is for

A fit

  • You sell to businesses or institutions, not to consumers
  • A new client is worth real money to you, not a few hundred dollars
  • Someone senior still runs the sales calls
  • Nobody in the company prospects on a Tuesday morning
  • You could take on four more clients this quarter without breaking

Not a fit

  • You want cheap leads in bulk and don’t care who they are
  • You’re already booked out nine months and turning work away
  • You want us to close for you, not to get you in the room
11 Questions

FAQ

The things people ask on the first call

How long before the first meeting lands?

Usually weeks three to four. Week one is the working session and buying the sending domains, week two is warming them and writing the first campaign, week three is when outreach starts going out at volume. Anyone promising meetings in week one is sending from infrastructure that will be burnt by week six.

Do you use our domain to send from?

No. We buy and warm separate domains that redirect to your site, and send from those. Deliverability is a resource that gets spent, and it should never be spent out of the domain your invoices and client email come from.

Who writes the emails?

We do, in your firm’s voice, and you read every campaign before it sends until you tell us to stop sending them over. They are written against the specific thing we found about that company, not merged from a template with a first name dropped in.

What counts as a qualified meeting?

We write the definition down before we start, in your words, and it goes in the agreement. Typically: the right company, the person who can sign or the person who briefs them, a real problem in the area you work, and a time they actually agreed to. No-shows get chased and rebooked, and they do not count until they happen.

Do you work in our industry?

Almost certainly. We have run campaigns across technology, engineering, compliance, industrial, financial, healthcare, energy and professional services. What matters far more than the sector is whether your buyer can be identified from the outside and whether one new client is worth enough to justify researching accounts one at a time. Both get answered on the first call.

Can you just consult, without running the outbound?

Yes. Some firms have an SDR or two and need the offer, the sequence, the data sources and the reporting fixed rather than outsourced. That is the sales consulting engagement, and it is usually a fixed-scope project rather than a retainer.

Is the IT consulting a separate company?

Same team, same people. It exists because we kept finding the same bottleneck downstream of the meetings we booked. You can hire us for it on its own, without any lead generation attached.

12 Price

Pricing

What it costs

There’s no rate card, because one market and four markets aren’t the same job. We scope it on the call and quote once. Retainer, per meeting, or a retainer plus a share of what closes, whichever suits how you’d rather buy. All of them cover the research, the writing, the sending infrastructure and every reply until a time is agreed.

Book a 20-minute call Full pricing

Next step

Twenty minutes, and you’ll know whether this works for your firm.

On the call we’ll go through your best clients and the deals you wish you’d won, work out how big the addressable market actually is, and tell you what we’d run and roughly what it costs. If we’re not the right fit, we’ll say so on that call and you’ll have lost twenty minutes.

Book a 20-minute call Read how it works first