Catalyst B2B

Intent and signal prospecting

We find your next clients the week they start looking.

A company matching your profile might buy someday. A company that just posted the role, announced the migration or failed the inspection has a problem with a date on it. We work the second kind.

Book a 20-minute call See the industries this works in

Public sources only. Every trigger we act on comes with a link and a date you can check yourself.

Sources swept for new triggers in your market
Weekly Sources swept for new triggers in your market
Every signal carries a source and a timestamp
Dated Every signal carries a source and a timestamp
Records, boards, filings and forums. Nothing bought
Public Records, boards, filings and forums. Nothing bought
In the conversation before the RFP goes out
First In the conversation before the RFP goes out
01 The idea

A trigger beats a profile, every time.

A company that matches your customer profile might buy something, someday, from someone. A company that just lost its only Salesforce admin, or got a stop-work order, has a problem with a date on it. The first is a mailing list. The second is a conversation you are welcome in.

Almost every considered B2B purchase starts with an event. Somebody gets promoted, a contract ends, an audit fails, a system falls over, a plant opens, a round closes. Before that event the buyer was tolerating the problem. After it, they are actively trying to solve it, and for a few weeks they will talk to anyone credible who understands what just happened.

That window is the entire opportunity, and most of it is visible from the outside if somebody is looking.

Where the trace shows up

  • Job postings for the role that signals the pain
  • Migration, platform and vendor announcements
  • Funding rounds, acquisitions and new facility openings
  • Inspection results, violations, permits and bid boards
  • Licence changes and leadership moves
  • The forums where the people doing the work ask each other for help
02 What you get

What you get

What the monitoring produces

Signal work is only worth anything if it turns into a message that lands. Both halves are the service.

  • A trigger set built for your category

    We work out which events actually precede a purchase of what you sell, then find where each one becomes public. Every category has its own set, and generic intent data is not it.

  • Continuous monitoring

    Sources swept on a schedule, matches surfaced with their date, and stale ones expired. A trigger from four months ago is not a trigger, it is a list.

  • The person the event landed on

    Events happen to companies, but somebody specific gets handed the problem. We work out who that is and whether they can sign, or who briefs the person who can.

  • Outreach written from the evidence

    The first line names the thing we found. Not a compliment about their website, not "I came across your profile". The reason for the message is the message.

  • The evidence attached to the handover

    When the meeting books, you get the trigger, the source link, the date, and the full thread. You can verify every claim we made about why this company was worth your hour.

  • What the signals are telling you

    Which triggers converted, which were noise, and what that says about where your market is heading. Firms often change what they sell off the back of this.

03 Method

How we work a signal

  1. Work backwards from deals you already won.

    What was happening at that company in the month before they called you? Do that ten times and the pattern is usually obvious, and usually not the one the firm expected.

  2. Find where that event becomes public.

    Sometimes it is a filing with a date on it. Sometimes it is a job posting, a tender board, or a question in a niche forum. Sometimes it is nothing, and we tell you that instead of pretending.

  3. Monitor, and score what comes back.

    Not every match is a buyer. We score on how close the event sits to a purchase, how big the company is relative to your best clients, and whether anyone reachable owns the problem.

  4. Write inside the window.

    Speed is most of the advantage. The message goes out while the problem is still on somebody’s desk and before the shortlist exists.

  5. Retire the trigger honestly.

    If a trigger stops producing meetings, we drop it and say so in the monthly readout. Keeping a dead signal alive because it was our idea is how agencies waste a client’s year.

04 Straight answer

This does not work for every business, and we will tell you on the first call.

Signal prospecting needs one thing to be true: something has to happen to your buyer before they start looking, and that something has to leave a trace somewhere public.

If your buyers simply wake up one day and decide, there is nothing for us to find, and no amount of tooling changes that. In that case outbound may still work for you on a straight profile basis, or it may not be the right lever at all. Either way you will hear it from us in twenty minutes rather than in month three.

  • Something happens first, and it happens to a company we can name
  • That event leaves a public, dated trace
  • Somebody reachable inside the company owns the resulting problem
  • Your deal size justifies a human writing a real message about it
05 Fit

Where this bites hardest

Strong fit

  • Compliance, safety and regulatory work, where the record is public by law
  • Implementation and migration work, where the platform change is announced
  • Anything triggered by hiring, funding, expansion or a leadership change
  • Services bought in a hurry once something breaks

Weak fit

  • Purchases with no external event behind them at all
  • Markets where the buying company cannot be identified from outside
  • Categories where the entire buyer list is thirty companies you already know
  • Deal sizes too small to justify researching a single account
06 Questions

Questions about signal work

Is this the same as buying intent data?

No. Bought intent data tells you an anonymised account showed interest in a topic somewhere on the internet, and by the time you act on it so has everyone else who bought the same feed. We work named, public, dated events, and we show you the source for each one.

Where does the data come from?

Public sources: job boards, company announcements, regulatory and inspection records, permit and tender systems, funding announcements, and open professional forums. Nothing scraped from behind a login, nothing bought from a broker.

How fresh is fresh enough?

In most categories the window is two to six weeks from the event. Past that the shortlist has formed and you are competing on price with people who were there first. We sweep weekly, and faster where a category demands it.

Do you mention the trigger in the first message?

Yes, plainly, and we cite the public thing we saw. Referring to a company’s public job posting is normal business practice; being coy about how you know is what makes outreach feel invasive.

Can you run this on our existing target account list?

Yes, and it is a good use of the service. We monitor the accounts you already want and tell you the week one of them does something worth calling about, instead of you touching all of them quarterly and hoping.

Also from us

The rest of what we do

Next step

Bring three deals you lost. We will tell you if the signal was there.

Twenty minutes, worked backwards from real deals in your own market. Sometimes the trigger is obvious and we will show you where it lives. Sometimes it does not exist, and that is a twenty-minute answer rather than a three-month contract.

Book a 20-minute call See what a trigger looks like