Catalyst B2B

Outbound lead generation

A pipeline you can turn up, instead of one you wait for.

We map your market, build the data, write the campaigns and run them across email, LinkedIn and the phone. One engine, worked every week, whether or not you are busy delivering.

Book a 20-minute call See appointment setting

Built on data we verify ourselves. We do not resell a list somebody else already emailed.

Email, LinkedIn and phone, run as one sequence
3 ch. Email, LinkedIn and phone, run as one sequence
The market re-worked, not bought once and burnt
Weekly The market re-worked, not bought once and burnt
Sending domains bought, warmed and monitored by us
Owned Sending domains bought, warmed and monitored by us
Every contact checked before a message goes near it
Verified Every contact checked before a message goes near it
01 The argument

Referrals are a wonderful business and a terrible plan.

Most B2B firms grow the same way. Good work leads to referrals, referrals lead to more good work, and it runs beautifully right up until a big client finishes a project or a competitor undercuts you on a renewal. Then the pipeline is thin, and the only person who can fill it is the person delivering the work.

Outbound is the thing that makes a quiet month a choice rather than an event. Not because cold email is magic, but because somebody is working your market on the weeks when you cannot.

The reason it usually fails is not the channel. It is that firms buy a list, blast it, burn their domain, and conclude outbound does not work in their category. What did not work was sending a template to four thousand strangers with no reason to be writing to any of them.

What we do differently

  • Targets enter the list because something happened, not because they matched a filter
  • Every message names the specific reason we are writing this week
  • Sending infrastructure is ours, warmed for weeks, and monitored daily
  • Channels run against one person in sequence, not four tools shouting at once
02 Scope

Scope

What the engine is made of

A campaign is five pieces of work, and it fails if any one of them is missing. All five are included.

  • ICP and market map

    Which segments are worth the time, how many companies each holds, who inside them signs, and where the ceiling is. We tell you if a segment is too small to be worth working.

  • Data built and verified

    Contacts assembled from the source rather than bought as a file, then verified before anything sends. Bad data is what kills a domain, and we treat it as a deliverability problem, not a nice-to-have.

  • Sending infrastructure

    Domains bought, DNS and authentication configured properly, mailboxes warmed for weeks, volume ramped, and inbox placement watched. On us, included in the number.

  • Campaigns written per prospect

    Short, specific, and about their situation. Multiple angles tested against each segment so we learn what the market actually answers rather than what we assumed it would.

  • Multichannel follow-up

    Email, LinkedIn and calls sequenced against the same person, so the third touch reads as a firm being persistent rather than three separate strangers.

  • Reporting you can act on

    Which segment answered, which angle pulled, which channel carried it, and what we are changing next month. Not a dashboard of vanity numbers.

03 How it runs

How a campaign gets built

  1. Map the market before writing a word.

    Segments, sizes, the buying roles, and what usually precedes a purchase in each one. This is where we find out whether the market is big enough to be worth the retainer, and we tell you if it is not.

  2. Build the data at the source.

    Companies first, then the people, then verification. We would rather work four hundred accounts we are sure of than four thousand we are not.

  3. Stand up the infrastructure and warm it.

    Domains, records, mailboxes, and weeks of warming while the first campaigns get written and approved. This is why nothing sends in week one.

  4. Launch narrow, then widen.

    A small first cohort per segment, so a bad angle costs us fifty accounts rather than the whole market. What answers gets scaled; what does not gets rewritten.

  5. Work it every week, and report monthly.

    New accounts in, stale ones out, angles refined, and one honest readout a month about what is working and what we are dropping.

04 Comparison

Three ways firms try to fix this

We are not the right answer for everyone. Here is the honest comparison, including where hiring internally beats us.

Row label Hiring an SDR A list vendor Catalyst
Time to first meetingThree to six months, including rampImmediate, and usually worthlessThree to four weeks
Who does the researchThem, between other tasksNobody. It was scrapedUs, weekly, from live sources
Deliverability riskSits on your domainSits on your domainSits on domains we own
What happens when they leaveYou start againNot applicableNot applicable
Cost shapeSalary, tools, management, riskCheap and repeatedly cheapOne retainer, scoped once
Better than us whenYou have volume to justify a full desk and someone to manage itYou genuinely only need names for a mailing listYou need meetings and nobody has the hours

Written to be useful rather than flattering. If the first column is the right answer for you, we will say so on the call.

05 Fit

When outbound is the right lever

A fit

  • Your buyer is identifiable from the outside: a role, a company type, a location
  • A new client is worth thousands, so researching accounts one at a time pays for itself
  • You have capacity to take on more work in the next quarter

Not a fit

  • Your market is a few dozen companies you already know by name
  • You need leads this week and cannot wait out a warming period
  • You are testing whether your offer works at all. Fix that first
  • Your product sells at a price that cannot carry a human conversation
06 Questions

Questions we get about outbound

Is cold outreach still legal and worth doing?

Yes, and it is worth doing when it is done properly. We work to the rules that apply in the markets we send into, we honour opt-outs immediately and permanently, we identify the firm we are writing on behalf of, and we do not write to consumers. If your market has a specific regime, bring it to the call and we will build to it.

What volume do you send?

Far less than you would expect, and deliberately. Deliverability collapses at volume, and a hundred well-researched messages beat five thousand merged ones in every category we have worked. We would rather explain a modest number now than a burnt domain later.

Do you use AI to write the emails?

We use tooling for the research grind, and a person writes and reads what goes out. Fully generated outbound is why so many inboxes have stopped answering, and your firm is the one whose name is on the message.

Do we own the data and the accounts?

The list, the sequences, the messaging and the reporting are yours, and you keep them if we stop working together. The sending domains are ours because they carry outbound risk, and we will hand over anything else you need to run it yourself.

Can you work alongside our existing SDR?

Often the best setup. We build the engine and hand them the accounts and the angles, so their day goes into conversations rather than list building. That usually turns into a sales consulting engagement too.

Also from us

The rest of what we do

Next step

Twenty minutes to find out whether your market is workable.

Bring the last three deals you wish you had won. We will work backwards from them, size the market they came from, and tell you what we would run against it before anyone talks about a retainer.

Book a 20-minute call See pricing