Who we are
Catalyst is two brothers, Ankit and Akshay Asthana, and a short bench of people we bring in when a project needs them. There’s no account manager layer, no junior writing your emails, and no fifty-client roster. You’ll work with us.
Between us that’s twelve years of selling and filling pipeline for other people’s firms. Ankit has spent seven of them in sales and lead generation, Akshay five. Long enough to have watched the same thing go wrong over and over: everyone obsesses over the list, and the list was never the hard bit. The timing was.
So Catalyst was built around the parts everyone skips: the research, the targeting, the writing, and the follow-up nobody has time for. Then we fix whatever is downstream of the meeting — the process, the CRM, the site, the software — because a booked meeting is only worth what happens after it.