Catalyst B2B

Industries we serve

Different work, same problem.

A structural assessment firm and a Salesforce integrator look nothing alike, and they sell in exactly the same way. One considered purchase, one buyer who has to trust you, and a moment where the problem becomes urgent. That moment is what we hunt.

Book a 20-minute call How an engagement runs
01 Qualification

What actually decides whether this works

It is almost never the industry. We have run campaigns in categories that look nothing alike and watched them behave identically, because outbound turns on three things and none of them is what you sell.

One: your buyer has to be identifiable from the outside, by role, company type, location or something equally concrete. Two: a new client has to be worth enough that researching accounts one at a time makes financial sense — thousands, not hundreds. Three: you need somewhere to put the work when it lands.

Get those three and the category is close to irrelevant. Miss one and no amount of good outreach fixes it, which is why we ask about all three on the first call rather than after the contract.

02 Categories

Where we work

  • Technology and data

    ERP and CRM implementation, systems integration, custom software, data engineering, analytics and attribution, AI implementation, cloud and platform work

  • Security, risk and compliance

    Penetration testing, SOC 2 and ISO readiness, virtual CISO, incident response, privacy and regulatory compliance

  • Built environment

    MEP, structural and civil engineering, condition and facade assessment, code compliance and expediting, restoration and remediation, roofing and envelope, life safety, owner’s representation

  • Industrial and supply chain

    Automation and controls integration, robotics, contract manufacturing, equipment service contracts, quality and ISO consulting, logistics and freight, customs and trade compliance

  • Financial and professional services

    M&A and transaction advisory, valuation, fractional CFO and outsourced accounting, tax credit consulting, commercial insurance and benefits, executive search, B2B legal, management consulting

  • Healthcare and life sciences

    Revenue cycle management, EHR integration, regulatory affairs, clinical research services, practice consulting, device quality systems

  • Energy and environment

    Commercial solar and EPC, energy procurement, retrofits and performance contracting, site assessment, ESG and sustainability reporting

  • Marketing and revenue

    Enterprise performance marketing, brand studios, demand generation and RevOps, B2B public relations, corporate production, sales enablement

Not on this list?

The list isn’t the point. If you sell a considered service to other businesses, bring it to the call. Twenty minutes is enough to size the market, work out what we’d run, and tell you straight if we’re the wrong people for it.

03 In practice

Why a company is worth writing to this month

Good targeting is mostly knowing what to look for. Six categories with nothing in common, and the same discipline under all of them: a concrete reason this account, this month, rather than a filter on headcount.

Reasons an account moves up the list

  • job posted for the role that signals the pain
  • platform migration announced
  • funding round closed
  • acquisition announced
  • inspection failed
  • violation filed on the public record
  • permit application submitted
  • facility opening announced
  • compliance manager hired
  • first CFO role posted
  • licence status changed
  • tender published to a bid board
  • leadership change at the buying unit
  • enterprise customer announced
  • operations lead asks the question in public

  1. 01 ERP and CRM implementation.

    A company posts a job for an admin they clearly can’t keep hiring for, or announces an acquisition that means two instances have to become one. Both are public, both are dated, and both mean somebody has just been handed a problem they can’t solve internally.

  2. 02 Marketing analytics.

    Somebody posts that twenty percent of their Shopify orders never show up in GA4 and they can’t tell whether it’s a tracking bug or attribution loss. They have the exact problem you get paid to fix, they’ve described it in their own words, and they’re looking for an answer today.

  3. 03 SOC 2 and security readiness.

    A company announces its first enterprise customer, or starts hiring a compliance manager. Either way somebody has just been handed a security questionnaire they can’t answer, with a deal attached to it.

  4. 04 Structural assessment.

    A building lands on the public record with an open violation, or a facade inspection cycle comes due. The owner has a clock and a fine that grows. We find it the day it posts and work out who at the ownership entity is responsible.

  5. 05 Freight and logistics.

    A manufacturer announces a new distribution centre or a plant expansion. Their existing lanes are about to stop working, and nobody has solved that yet.

  6. 06 M&A and transaction advisory.

    A founder-led company posts its first CFO role, or a private equity firm announces a platform acquisition in a sector that will need bolt-ons. The next eighteen months of work is visible from the outside.

Services

What we would actually run

Whatever your category, the engagement is assembled from the same five services. On the first call we tell you which of them your situation calls for.

Next step

Not on the list? Bring it anyway.

The list is a description of where we have worked, not a gate. Twenty minutes is enough to size your market, tell you what we would run, and tell you straight if we are not the right people for it.

Book a 20-minute call See all services