The method

The unglamorous half of sales, run properly.

Anyone can pull a list of 4,000 companies that fit your profile. The list was never the hard part. The hard part is the work between that list and a time in your calendar, and that is the part we do.

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Working session, and it drives everything after it: 1 Working session, and it drives everything after it
When outreach starts going out at volume: Wk 3 When outreach starts going out at volume
The reply inbox worked, including the rude ones: Daily The reply inbox worked, including the rude ones
An honest readout of what to keep and what to drop: Monthly An honest readout of what to keep and what to drop

01 Targeting

Most outbound fails before a word is written

It fails in the list. A file bought from a broker, filtered on headcount and industry, and blasted at four thousand strangers who have no reason to be hearing from you. That is not a channel problem, and no amount of clever copy rescues it.

So the first fortnight goes into targeting rather than sending. Depending on what you sell, that means

the segments worth working and the ones too small to bother with,
how many companies each one actually holds,
who owns the problem inside them and who signs for it,
contacts built at the source and verified rather than bought,
your existing clients and live deals excluded,
the accounts you never want contacted, excluded too,
and a running read on which of them have a live reason to talk this quarter.

That last one is where our intent and signal work sits. It is one input into the ordering of the list, and a good one, but the list has to be right first.

02 Outreach

Then a person writes to a person

The outreach names something true about their business and asks one question they can answer in a line. It doesn’t open with a compliment about their website. It doesn’t say we came across their profile. It doesn’t pitch in the first message, because a first message that pitches is a first message that gets deleted.

The same person then gets a LinkedIn message that continues the thought rather than restarting it, and on the accounts worth the minutes, a phone call that picks up where the writing left off. Three touches from one firm about one thing, not three strangers with three pitches.

Everything goes out from domains we own and pay to warm, on your firm’s name. If a campaign burns a domain, it’s ours, not the one your invoices come from.

03 The file

You get the file, not just the invite

Every booked meeting arrives with a one-page brief:

The company, the person, and how we confirmed they’re the one who signs
Why we approached them now, with whatever we found to support it
What we said to them and what they said back, in full
Two questions worth asking in the first five minutes
Anything that gives us pause, written down rather than left out

04 Month one

The first month, week by week

Week 1. Working session and setup.

Your engagements, your losses, your no-go list, and the definition of a qualified meeting in your own words. We buy and start warming the sending domains the same day.
Week 2. First accounts, first drafts.

You approve the first batch of accounts and read the first outreach in your voice before anything sends. After this you never have to approve again unless you want to.
Week 3. Sending starts, replies come back.

Volume ramps as the domains warm, LinkedIn and calls come in behind the email, and we handle every reply. First meetings usually land here.
Week 4. What worked, in writing.

Which segments answered, which messages got replies, which angle to drop. You keep this whether you continue with us or not.

05 After month one

What the following months look like

Month one buys infrastructure and answers. Months two onward are where the compounding happens: the segments that answered get widened, the angles that did not get rewritten, and the not-nows from month one come back around on the date they told us to.

That last group matters more than people expect. In most categories a meaningful share of a year’s meetings come from somebody who said "not this quarter" and meant it, and the only thing standing between you and that meeting is whether anyone wrote the date down.

New accounts added weekly, stale ones expired out
Angles and segments adjusted against what actually replied
Dated follow-up on every not-now, with the reason attached
A monthly readout that says what we are dropping, not just what worked
A thin month flagged before it is thin, not explained afterwards

06 Questions

Questions about the method

Why does nothing send in the first two weeks?

Because a new domain that starts sending at volume goes straight to spam and stays there. Warming is weeks of low, human-looking activity that establishes the domain as real. Any agency promising outreach on day two is either sending from your primary domain or from infrastructure already on its way out.

How much of this do we have to be involved in?

One real working session at the start, roughly ninety minutes, and reading the first campaigns. After that, as much or as little as you want. Most clients settle into reading the monthly readout and turning up to the meetings.

What if we do not like what you have written?

You say so and we rewrite it. That is why nothing sends before you have read it. It usually takes one round for the voice to click, because most of what makes a firm sound like itself is what it refuses to say.

Do you contact companies we already work with?

No. Your existing clients, live opportunities and no-contact list go in during week one and are excluded from every campaign. Getting that wrong once would cost more than the retainer.

Next step

Bring three deals you wish you had won.

We will work backwards from those three on the call, size the market they came from, and tell you what we would actually run. If we are not the right fit, that is a twenty-minute answer instead of a three-month contract.

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